AI Insights · Timothy · April 2023
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in Africa, Q1 2023
Discover the performance trends of the top 5 delivered meal kits and specialty foods apps on iOS in Africa during Q1 2023, based on Sensor Tower data.
In the first quarter of 2023, the delivered meal kits and specialty foods category on iOS in Africa showcased some interesting trends. Below, we delve into the performance of the top 5 apps in this category, based on data from Sensor Tower.
Vivino: Buy the Right Wine from Vivino ApS saw its weekly revenue fluctuate between $6 and $10. The app's weekly downloads started at 455 in late December 2022 and gradually declined to 283 by the end of March 2023. Weekly active users initially increased from 2.1K to 2.2K at the beginning of the quarter but saw a slight drop to around 1.9K by the end of March.
HelloFresh: Meal Kit Delivery, developed by HelloFresh, did not generate any revenue during this period. However, the app's weekly downloads showed a positive trend, starting from 90 at the end of December 2022 and reaching 243 by the last week of March 2023. Active users also increased steadily from 1.9K to 2.4K throughout the quarter.
Mahshihub, published by BigSillyBug, did not record any revenue but experienced a significant rise in downloads. Starting with 109 downloads at the end of December 2022, the app peaked at 401 downloads in the last week of March 2023.
Factor_ Prepared Meal Delivery from Factor75 showed no revenue generation. The app's downloads were minimal at the start of the quarter, with only 5 downloads in late December 2022, but saw a notable increase to 131 downloads in the third week of March. Weekly active users reached 148 by the week of March 20, before falling to 48 by the end of the month.
EveryPlate: Cooking Simplified, another app by HelloFresh, also did not generate revenue. The app's downloads were low initially, with just 2 downloads in the first week of January 2023, but grew to 58 by the last week of March. Active users for the app reached 44 by the end of the quarter.
These insights provide a snapshot of the performance of leading meal kit and specialty food apps in Africa on the iOS platform for Q1 2023. For a more detailed analysis, visit Sensor Tower.
